Tanla | Content Discovery

OEM's

Content Discovery

To stay relevant to their customers, OEMs today have to add new and engaging content to their preloaded content catalog. But the customers often find it tough to find the content of their interest. And when they do, they face issues during download and payment. The result is a far from satisfied customer. Today, OEMs need a scalable and fool-proof solution that enables enhanced content presentation and monetization.

Tanla's integrated service delivery platform, CREAT, is that solution. CREAT, which stands for Configure, Reports, Evaluate, Administration and Target list, provides its users with an easy-to-use interface which lets them rapidly configure, deploy and manage innovative VAS services with a powerful underlying multiple access, billing and delivery mechanism. Based on Service Oriented Architecture (SOA), CREAT is flexible and easily scalable to incorporate new technologies and future services.

Features

On the fly services creation with inbuilt CMS and billing engine

Benefits

Wizard based content storefront creation enabling quick time to market

Specifications

Deploy and manage innovative VAS services with underlying multiple access, billing and delivery mechanism

Downloads

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Features

Through CREAT content publishers can deploy intuitive WAP storefronts with ease. The content storefronts can be created on the fly with an easy to use GUI as these services are supported through robust inbuilt CMS and billing engine. Content management services are conceptualized for showcasing and monetizing any type of content using multiple access, delivery and payment modes.

Content Management Services
The platform supports both dynamic and static content. All mobile media formats are supported, including full – track music, ringtones, and games, video and graphic downloads, and user generated content, text and data files.

Mobile ready content upload facility
Supports single and bulk upload
On device detection (phone make & model) for WAP site rendering
Online content transcoding facility based on device capability
Supports content bundling
Virtual storefronts creation with validity of content
Subscription based content services
Multiple pricing options of content
Type of content or item based pricing configurations
Points based ( credit based on purchase)
Integrated video streaming facility
Content delivery based on device capability

WAP site creator
WAP site creator enables on the fly intuitive storefront creation for effective marketing of content based on local market demands

Wizard based WAP site / storefront creation
Direct publishing on domain
Integrated content ingestion from inbuilt CMS
Canned content item layouts
Customization of item layouts
Flexi content delivery options such as delivery before billing of after successful billing
Supports subscription based content alerts (daily alerts / weekly alerts)
Supports forms for data collection
WAP site rendering based on device capabilities
Content display options (only for subscriber / All visitors / device supported) & WAP analytics

Reporting & Statistics
CREAT comes with predefined canned report formats. These reports are reasonable enough to get a snapshot of campaign performance.

Benefits

The solution engages a consumer to a greater extent as the handset manufacturer will present the content of user's choice unlike trying to present all the content available in its store. Consumer too develops a greater bonding with the content provider and remains loyal.
The following are the benefits offered by this solution:

For OEMs / Handset Manufacturers

Create differentiated service offering
Sell more content by simplifying the discovery process
Unique content presentation with wizard based storefront creation
Gain greater insight into individual subscriber's content usage and preferences
Enables quicker marketing of services retaining first mover advantage

For consumers

Intuitive content store for easy purchase
Increased loyalty towards content provider
Enables easy discovery of favourite content and consumption

Specifications

The platform is highly scalable, supports rich media and seamlessly integrates with mobile operators and content providers with carrier class reliability.
The following are the platform specifications: