APPFlex
With smart phones and tablets all the rage now, applications are becoming the way of life for people on the go. Some leading market research experts say that mobile application downloads are predicted to rise to almost 50 billion by 2012. There are thousands and thousands of applications that are being developed today. But how are they being monetized? That picture is still fuzzy. Most serious developers have a premium / Freemium models for application distribution, which is leading to lower purchases.
With Tanla's AppFlex solution, handset manufacturers, content distributors and mobile carriers can create applications club which allows consumers to download all the games in the club for free and pay based on their usage. The AppFlex portal offers flexi charging options like Try and buy, Daily/weekly/monthly subscription and many other innovative packaging options. The AppFlex helps in attracting enhanced and sticky usage from mobile users.
With Tanla's AppFlex solution, handset manufacturers, content distributors and mobile carriers can create applications club which allows consumers to download all the games in the club for free and pay based on their usage. The AppFlex portal offers flexi charging options like Try and buy, Daily/weekly/monthly subscription and many other innovative packaging options. The AppFlex helps in attracting enhanced and sticky usage from mobile users.
Features
Unified solution for integrated licensing, billing, distribution and promotion of mobile applications
Benefits
Create innovative business models through multiple license options.
Specifications
Seamless integration of digital rights management and on – device payment.
Downloads
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Features
The AppFlex solution offers flexible licensing and charging of applications and enables higher conversions of users to paid models. This is powered by Tanla's Openbit wrapping technology that wraps the applications offers users various content purchase options such as Try & Buy, pay per use, and other time-bound licensing or subscription models. App Flex comes with a powerful search and recommendation tool that lets you recommend other relevant applications to the user.
Club Management
Club Management provides a complete infrastructure to build, run & manage custom branded multiple clubs through various channels. It has a complete capability of setting up & managing mobile discovery & delivery frontends with custom look & feel. This is implemented through an integrated rendering engine that automatically generates compatible frontends for various mobile handsets.
Club Management provides a complete infrastructure to build, run & manage custom branded multiple clubs through various channels. It has a complete capability of setting up & managing mobile discovery & delivery frontends with custom look & feel. This is implemented through an integrated rendering engine that automatically generates compatible frontends for various mobile handsets.
- Enables download of all applications for free, but bill only for what is used / played
- Single subscription master to access a mix of applications and digital content
- Facilitates configuration of pricing options on the fly
Content Management System
The solution consists of a Content Management System (CMS) and a WAP builder which can be used for setting up & managing mobile content clubs. The CMS is integrated with a complete wizard based WAP building tool, which can be used for creating WAP storefront or mobile content clubs. User on clicking any application in the WAP launcher will be re-directed to the OEM's application store.
The solution consists of a Content Management System (CMS) and a WAP builder which can be used for setting up & managing mobile content clubs. The CMS is integrated with a complete wizard based WAP building tool, which can be used for creating WAP storefront or mobile content clubs. User on clicking any application in the WAP launcher will be re-directed to the OEM's application store.
Multiple business & licensing models
AppFlex enables OEMs and content distributors to create multiple business & licensing models like: Try & Buy, Pay per Play, Pay for multiple sessions, time based rentals: buy for one week, one month etc, full purchase, subscription management (daily, weekly, and monthly). A user can download and access all the applications in the AppFlex until the validity of subscription package.
AppFlex enables OEMs and content distributors to create multiple business & licensing models like: Try & Buy, Pay per Play, Pay for multiple sessions, time based rentals: buy for one week, one month etc, full purchase, subscription management (daily, weekly, and monthly). A user can download and access all the applications in the AppFlex until the validity of subscription package.
In – Application storefront creation
The wrapped applications facilitates up – selling (shop – in – shop) and cross – selling through in – app recommendations. These in – app recommendation provides its own storefront creation. These includes within application promotion by use of:
The wrapped applications facilitates up – selling (shop – in – shop) and cross – selling through in – app recommendations. These in – app recommendation provides its own storefront creation. These includes within application promotion by use of:
- Banners: Static or dynamic
- External links: web links to access external web or store fronts for more application downloads
- Recommend to a friend: Send link for download – SMS / Email
- Application rating and feedback
- Integrates with ad – banners and external ad – servers
Billing
Rights management server is integrated with a complete billing system that offers content providers with convenient payment options. The system has the capability of integrating with both operator and non operator billing platforms. Non operator billing is offered through credit / debit card billing. Operator billing can be offered through premium short codes or WAP billing. The billing happens within the application.
Rights management server is integrated with a complete billing system that offers content providers with convenient payment options. The system has the capability of integrating with both operator and non operator billing platforms. Non operator billing is offered through credit / debit card billing. Operator billing can be offered through premium short codes or WAP billing. The billing happens within the application.
Reporting & Statistics
The solution comes with predefined canned report formats which provide facility to take daily, weekly and monthly reports. It is also possible to take reports based on clubs and IMEI in real time. The system also has facility wherein reports are generated across all clubs and content provider wise data.
The solution comes with predefined canned report formats which provide facility to take daily, weekly and monthly reports. It is also possible to take reports based on clubs and IMEI in real time. The system also has facility wherein reports are generated across all clubs and content provider wise data.
Benefits
AppFlex allows smart phone manufacturers to differentiate offerings with content rich handsets. This solution facilitates users to enjoy a wide range of applications with flexible pricing options. It facilitates users with "Pay Less and Enjoy More". The subscription or rental packages drives repeat content usage from consumers with new revenue streams for handset manufacturers.
The following are the benefits offered by this solution:
The following are the benefits offered by this solution:
For OEMs / Distribution Channel
- A solution that creates services differentiation with revenue maximization through flexible business models
- Create innovative subscription applications portal, a flat – rate deal which would enable low – end users to download and use apps without a purchase, and thus breaking the high – entry barrier on downloadable apps
- Intuitive content presentation mechanism for a user that introduces new portals and new revenue streams
For consumers
- Easy content discovery
- Pay less and Enjoy more
- Enjoys a wide variety of apps with flexible pricing options
- Facilities usage to choose a package that suits their budget
Specifications
- Cross-platform solution which supports:
- Symbian – S60, UIQ
- Series 40
- MIDP Java
- Windows Mobile
- Android
- Linux (Maemo)
- Symbian S^3
- License Manager (LM) Server is a distributed, Linux-based system, build on JBoss, as the application server, and J2EE.
- Tanla LM utilizes industry standard strong encryption algorithms to secure its operation, thus all client-server communication is encrypted with RSA or over secure https connection. License files are encrypted with AES, using dynamic encryption keys, and signed with RSA.
- Tanla LM Client and Server can interact over SMS, GPRS and WiFi
- Billing Connectivity:
- HTTP URL based billing
- WAP
- Billing through a web service
- Diameter
- Fall back billing during absence of packet data connectivity through SMS channel
- Tanla License Manager enables on – device payment via operator billing and credit cards. The operator billing covers 30 countries and more than 100 operators; the credit card coverage includes Visa, Visa Electron, Master, Amex, Diners and JCB.
- Rights management server provides a complete solution to support OMA DRM 1.0 and 2.0 standards for managing digital content, and a proprietary multi – platform solution.
- Has in – built integrated Mobile CMS that supports rich media content
- Capable of building dynamic WAP sites with content ingestion facility
- Supports dynamic pricing options for content within a WAP site
- XML based APIs are offered for content management
- All mobile WAP sites are XHTML MP compliant
Downloads
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