Mobile Carriers
Content Discovery
Consumers generally browse operator content catalogs via web or WAP browsers. They often find it challenging to identify the content of their interest as it requires extensive search through various content classifications. On discovering the interested content, delivery becomes critical to ensure customer satisfaction. With these complexities involved in content discovery and delivery mobile operators are in look out for a scalable and fool proof solution with enhanced content presentation and monetization.
Tanla Integrated service delivery platform (CREAT) envelopes around all technology modules required to enable new and end – to – end value added services. Based on service oriented architecture, CREAT is flexible and easily scalable to incorporate applications in service layer with an easy interface to configure, deploy and manage innovative VAS services with underlying multiple access, billing and delivery mechanism.
Tanla Integrated service delivery platform (CREAT) envelopes around all technology modules required to enable new and end – to – end value added services. Based on service oriented architecture, CREAT is flexible and easily scalable to incorporate applications in service layer with an easy interface to configure, deploy and manage innovative VAS services with underlying multiple access, billing and delivery mechanism.
Features
On the fly services creation with inbuilt CMS and billing engine.
Benefits
Wizard based content storefront creation enabling quick time to market.
Specifications
Deploy and manage innovative VAS services with underlying multiple access, billing and delivery mechanism.
Downloads
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Features
Through CREAT mobile operators can deploy intuitive WAP storefronts with ease. The content storefronts can be created on the fly with an easy to use GUI as these services are supported through robust inbuilt CMS and billing engine. Content management services are conceptualized for showcasing and monetizing any type of content using multiple access, delivery and payment modes.
Content Management Services
The platform supports both dynamic and static content. All mobile media formats are supported, including full – track music, ringtones, and games, video and graphic downloads, and user generated content, text and data files.
The platform supports both dynamic and static content. All mobile media formats are supported, including full – track music, ringtones, and games, video and graphic downloads, and user generated content, text and data files.
- Mobile ready content upload facility
- Supports single and bulk upload
- On device detection (phone make & model) for WAP site rendering
- Online content transcoding facility based on device capability
- Supports content bundling
- Virtual storefronts creation with validity of content
- Subscription based content services
- Multiple pricing options of content
- Type of content or item based pricing configurations
- Points based ( credit based on purchase)
- Integrated video streaming facility
- Content delivery based on device capability
WAP site creator
WAP site creator enables on the fly intuitive storefront creation for effective marketing of content based on local market demands.
WAP site creator enables on the fly intuitive storefront creation for effective marketing of content based on local market demands.
- Wizard based WAP site / storefront creation
- Direct publishing on domain
- Integrated content ingestion from inbuilt CMS
- Canned content item layouts
- Customization of item layouts
- Flexi content delivery options such as delivery before billing of after successful billing
- Supports subscription based content alerts (daily alerts / weekly alerts)
- Supports forms for data collection
- WAP site rendering based on device capabilities
- Content display options (only for subscriber / All visitors / device supported) & WAP analytics
Reporting & Statistics
CREAT comes with predefined canned report formats. These reports are reasonable enough to get a snapshot of campaign performance.
CREAT comes with predefined canned report formats. These reports are reasonable enough to get a snapshot of campaign performance.
Benefits
The solution engages a consumer to a greater extent as the mobile operator will present the content of user's choice unlike trying to present all the content available in its store. Consumer too develops a greater bonding with the mobile operator and remains loyal. The following are the benefits offered by this solution:
For mobile operators
- Sell more content by simplifying the discovery process
- Unique content presentation with wizard based storefront creation
- Gain greater insight into individual subscriber's content usage and preferences
- Enables quicker marketing of services retaining first mover advantage
For consumers
- Intuitive content store for easy purchase
- Increased loyalty towards mobile service provider
- Enables easy discovery of favourite content and consumption
Specifications
The platform is highly scalable, supports rich media and seamlessly integrates with mobile operators and content providers with carrier class reliability.
The following are the platform specifications:
The following are the platform specifications:
- Support for SMS based interactive and broadcast services
- Has in – built integrated Mobile CMS that supports rich media content
- Capable of building dynamic WAP sites with content ingestion facility
- Supports dynamic pricing options for content within a WAP site
- XML based APIs are offered for content management
- All mobile WAP sites are XHTML MP compliant
- Fully HTTP supported APIs for all kinds of billing integration
Downloads
Coming Soon..
Contact Us
UK
: +44 (0) 20 7268 3003
India
: +91 40 4009 9999
South Africa
: +27 11 4616318
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