Distribution Channels
Content Preloads
When considering a mobile phone purchase, the preloaded content is often a big differentiating factor in the user's mind. Handset manufacturers, apart from enriching features in their new mobile releases, have also been focusing on innovative content bundling. The revenues realized from preloaded and side loaded content are creating extended opportunities for pure play OEMs.
Powered by the Tanla wrapper technology, digital content preloaded or side loaded into a mobile handset can unveil new business models, by retailing the content through innovative pricing options like try & buy, pay per day/week/month, etc, on a global billing landscape.
Powered by the Tanla wrapper technology, digital content preloaded or side loaded into a mobile handset can unveil new business models, by retailing the content through innovative pricing options like try & buy, pay per day/week/month, etc, on a global billing landscape.
Features
Unified solution for integrated licensing, billing, distribution and promotion of mobile applications
Benefits
Preloaded content on handsets along with global billing support
Specifications
Seamless integration of digital rights management and on – device payment.
Downloads
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Features
Embedded / preloaded channel is the closest to the consumer, the most intuitive channel to distribute and buy mobile content, offers an additional revenue channel & increases consumer traction. Content preloads are powered through Tanla License Manager which integrates license management and on – device payment for wireless software applications. It allows the developer / content owner to choose how to best offer or "license" their product to the consumers. Multiple licensing options can exist and they suit for various purposes and business models.
Content Wrapper
Tanla Wrapper is an automated wrapping engine that automatically embeds almost any Java ME (J2ME), Android / Blackberry game or application with the Tanla License Manager without having the source code of the MIDlets. The wrapper offers fully automated enabling of flexible pricing models and storefront integration in applications. This wrapped content will be distributed through the handsets by preloading.
Tanla Wrapper is an automated wrapping engine that automatically embeds almost any Java ME (J2ME), Android / Blackberry game or application with the Tanla License Manager without having the source code of the MIDlets. The wrapper offers fully automated enabling of flexible pricing models and storefront integration in applications. This wrapped content will be distributed through the handsets by preloading.
Shop – in – shop
The wrapper GUI carries additional, non – payment / licensing functionality, where the wrapper can be used as an effective up – selling (shop – in – shop) storefront. This includes within application promotion by use of:
The wrapper GUI carries additional, non – payment / licensing functionality, where the wrapper can be used as an effective up – selling (shop – in – shop) storefront. This includes within application promotion by use of:
- Banners: Static or Dynamic
- External Links: Web links to access external web or storefronts for more application downloads or current handset offers web link
- Recommend to a friend: Send link for content download – SMS / Email. This feature can be used by the OEMs for marketing their new offers and releases
- Application rating and feedback
- Integrates with ad – banner and external ad – servers
Multiple business & licensing models
License Manager facilitate OEMs to create multiple business & licensing models like: Try & Buy, Pay per Play, Pay for multiple sessions, time based rentals: buy for one week, one month etc, full purchase, subscription management (daily, weekly, monthly). A user can enjoy the application preloaded until the validity of subscription package.
License Manager facilitate OEMs to create multiple business & licensing models like: Try & Buy, Pay per Play, Pay for multiple sessions, time based rentals: buy for one week, one month etc, full purchase, subscription management (daily, weekly, monthly). A user can enjoy the application preloaded until the validity of subscription package.
Billing
Rights management server is integrated with a complete billing system that offers content providers with convenient payment options. The system has the capability of integrating with both operator and non operator billing platforms. Non operator billing is offered through credit / debit card billing. Operator billing can be offered through premium short codes or WAP billing. The billing happens within the application.
Rights management server is integrated with a complete billing system that offers content providers with convenient payment options. The system has the capability of integrating with both operator and non operator billing platforms. Non operator billing is offered through credit / debit card billing. Operator billing can be offered through premium short codes or WAP billing. The billing happens within the application.
Reporting & Statistics
The solution comes with predefined canned report formats which provide facility to take daily, weekly and monthly reports. It is also possible to take reports based on clubs and app in real time. The system also has facility wherein reports are generated across all clubs and content provider wise data.
The solution comes with predefined canned report formats which provide facility to take daily, weekly and monthly reports. It is also possible to take reports based on clubs and app in real time. The system also has facility wherein reports are generated across all clubs and content provider wise data.
Benefits
Pre – loading content on the device is a new and innovative marketing tool for handset manufacturers and mobile retailers who are focused on handset capability and adding value for the customers. Preloaded games / applications allow customers to easily try out applications before buying them, thereby increasing the likelihood of them purchasing the game and driving revenues for the publishers.
The following are the benefits offered by this solution:
For OEMs / Distributors
The following are the benefits offered by this solution:
- Value added service offering for driving handset sales
- Enables differentiated service offering
- More satisfied customers
- Increased customer loyalty
- Better service level
- Effectively reach target audience
- Instantly gain a wider audience
For consumers
- Easy access to quality software
- Convenient and secure payment
- No time spent in search of applications
Specifications
- Cross-platform solution which supports:
- Symbian – S60, UIQ
- Series 40
- MIDP Java
- Windows Mobile
- Android
- Linux (Maemo)
- Symbian S^3
- License Manager (LM) Server is a distributed, Linux-based system, build on JBoss, as the application server, and J2EE.
- Tanla LM utilizes industry standard strong encryption algorithms to secure its operation, thus all client-server communication is encrypted with RSA or over secure https connection. License files are encrypted with AES, using dynamic encryption keys, and signed with RSA.
- Tanla LM Client and Server can interact over SMS, GPRS and WiFi
- Billing Connectivity:
- HTTP URL based billing
- WAP
- Billing through a web service
- Diameter
- Fall back billing during absence of packet data connectivity through SMS channel
- Tanla License Manager enables on – device payment via operator billing and credit cards. The operator billing covers 30 countries and more than 100 operators; the credit card coverage includes Visa, Visa Electron, Master, Amex, Diners and JCB.
- Rights management server provides a complete solution to support OMA DRM 1.0 and 2.0 standards for managing digital content, and a proprietary multi – platform solution.
- Has in – built integrated Mobile CMS that supports rich media content
- Capable of building dynamic WAP sites with content ingestion facility
- Supports dynamic pricing options for content within a WAP site
- XML based APIs are offered for content management
- All mobile WAP sites are XHTML MP compliant
Downloads
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: +44 (0) 20 7268 3003
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: +91 40 4009 9999
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: +27 11 4616318
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