VAS Platforms
On Device Portal
Tanla's Smart Screen (on-device portal) platform offers a breakthrough in mobile content usability.
The Smart Screen platform provides an underlying framework for developing and deploying on-device portals (ODPs)
that provide intuitive and personalized methods of accessing content over the network. Smart Screen supports applications,
games, music, pictures and videos, connecting to real-time content sources and thereby enabling the delivery of a compelling media-rich user experience.
Features
Provides the framework for developing and deploying application portals that provide intuitive and personalized methods of accessing content over the network.
Benefits
A one-stop shop for traditional content owners to mobilize their content.
Specifications
End-to-end framework which includes tools and technologies to accelerate ODP adaption.
Downloads
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Features
Smart Screen Client
Smart Screen Client that runs on a variety of Smartphone mobile devices and is designed to take into account the limitations of form factor, such as small screen sizes, tiny keyboards, and intermittent network connections.
The Client resides on the mobile device and lets consumers work offline, creating search requests that will be executed when the network connection is live. The Client also offers a learning engine which discovers user preferences and remembers recent search requests, tailoring the experience after each use. Most importantly, the Client can be easily downloaded onto the device to enable consumers to easily access and adopt on device portal services.
Smart Screen Client that runs on a variety of Smartphone mobile devices and is designed to take into account the limitations of form factor, such as small screen sizes, tiny keyboards, and intermittent network connections.
The Client resides on the mobile device and lets consumers work offline, creating search requests that will be executed when the network connection is live. The Client also offers a learning engine which discovers user preferences and remembers recent search requests, tailoring the experience after each use. Most importantly, the Client can be easily downloaded onto the device to enable consumers to easily access and adopt on device portal services.
Smart Screen server
The Smart Screen server is a secure, scalable platform that receives the end user's request from the Smart Screen Client. The Server takes the user's request and uses the corresponding content provider (e.g. News Video, movie trailers etc.,) to deliver the appropriate response.
The Smart Screen server is a secure, scalable platform that receives the end user's request from the Smart Screen Client. The Server takes the user's request and uses the corresponding content provider (e.g. News Video, movie trailers etc.,) to deliver the appropriate response.
Supports mobile industry standards
- 3GPP/DIMS
- OMA/RME
Application enabling platform
- Session data Manager - enables on device data management including caching and persistent storage capabilities, session management and user profile data management.
- Device resource – enables access to device functions and capabilities
- Content Catalog – for data retrieval from an application server or local device storage
- Integration with operators billing platforms makes content immediately chargeable
- Automatically adapts steams based on device, network technology and content
- OTA management of content
- Event logging and reporting of user activity
- 3rd party integration over XML web service API's
Benefits
Surrounded by ample of mobile services, mobile users now desire for personalization, entertainment value and more usability
in discovering mobile content. Smart Screen dramatically improves the usability of mobile services and drives revenues for
Content/Media owners and mobile operators.
For content owners
- Content can be formatted and optimized for the consumer's device.
- Previews can be made available before purchase.
- Better user experience when interacting with existing WAP sites and streamlines various billing mechanisms such as premium SMS.
- A one-stop-shop for traditional content owners to mobilize their content.
For Media owners
- Brand partnership will allow the media owner to extend distribution of their content in early days to create demand for fully monetized versions.
- Media owners will have a simpler, more efficient and more engaging method to offer content to the consumer.
- Direct billing relationship with the consumer, providing a higher profit margin on the content delivered to the device.
For Mobile operators
- Drive mobile data revenues.
- Increase mobile content download sales.
- Provides optimum channel to realize promotional and advertising opportunities.
- The intuitive user experience drives user stickiness and brand loyalty.
Specifications
- Mass market handset support
- 3rd party integration over XML web service APIs
- OTA management of content, subscribers, handsets and updates
- Protocols and standard conformance: Smart Screen is built on well-defined standards such as
http, XML, WAP, SMS, SMTP and OPML. Other open standard protocol supported:
- OMA Download for Client – Server communication
- OPML for content catalogue / Menu structure
- RSS Feed for content aggregation
- SNMP for platform management
- SMS Push / WAP Push for push notification
- Integration with baseline infrastructure: Smart Screen server is a carrier-grade platform with flexible modular architecture to ease integration with operator infrastructure and 3rd parties.
Downloads
Contact Us
UK
: +44 (0) 20 7268 3003
India
: +91 40 4009 9999
South Africa
: +27 11 4616318
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